01 Feb 2024

How NetSuite Intelligent recommendations can boost e-commerce sales for SuiteCommerce Advanced website

With consumers becoming more demanding and expectations from businesses increasing, businesses need to be more innovative and strategic in their approach. One such innovation in the business world is the introduction of Artificial Intelligence (AI) and Machine Learning. One such technology is Intelligent Recommendations, a feature of NetSuite that utilises machine learning to provide tailored recommendations to customers based on their purchase history, preferences, and behaviour.

In this blog, we will delve into the details of NetSuite Intelligent Recommendations, its benefits, and how it can help businesses drive sales and customer engagement.


NetSuite Intelligent Recommendations uses AI and machine learning algorithms to provide personalized item recommendations to customers based on their purchase history, preferences and behaviour. The feature analyzes a wide range of data, including past purchases, website activity and search behaviour to create personalized recommendations of items customers are interested in buying. Once you install intelligent recommendations, simply drag and drop “Recommended Items” through NetSuite CMS onto your Suite Commerce Advanced website. From there, you can choose the recommendation scenarios you want to implement on product pages or the website's home page. Furthermore, the great aspect is that no customization is required.

Recommended Items CCT

Intelligent Recommendations provide businesses with helpful default suggestions:

Recommendation Scenarios

Recommendation Scenarios


Alternative Items: Often called “Similar items”,  this recommendation provides alternative suggestions based on similarities in item name, description, and category. For example, if a customer selects a small blue shirt that is out of stock, the Alternative Items recommendation may display similar options like large blue shirts or small red shirts.

Alternative Items

Based on customer purchase history: Often referred to as "You might like", this recommendation is personalised for each customer and based on their purchase history.

Based on customer purchase history

Based on customers who bought this also bought: The items returned are from the purchase history of other customers who have bought the selected item.

Based on customers who bought this also bought

Based on order or cart items: These recommendations are specific to the items in the shopper’s cart.

Based on recently viewed items:  These recommendations are based on the items the shopper has recently viewed while browsing the website.

Based on recently viewed items

Buy Again: These recommendations are personalized for each customer and depend on whether the customer regularly purchases the items.

You may create a recommendation scenario based on your requirement by going to Commerce > Marketing > Intelligent Recommendations > Recommendation Scenario>New.


Why is NetSuite Intelligent Recommendations vital for businesses?

NetSuite Intelligent recommendations have several advantages that can help businesses drive sales and customer engagement:

  1. Improved Customer Experience: Personalized recommendations enhance the customer experience, making the user feel valued and understood.

  2. Increased sales: Intelligent recommendations can boost sales by providing relevant product recommendations to customers. When customers are presented with items that they are likely to purchase, they are more likely to make a purchase.

  3. AI/Machine learning algorithms: By leveraging AI/Machine learning algorithms, it delivers personalized recommendations to customers, taking into account their purchase history, preferences, and behavioural patterns.

  4. No customization needed: No additional customization efforts are necessary for intelligent recommendations, all that is required is a simple drag-and-drop action, and the system will handle the rest seamlessly.

  5. Inbound marketing Strategy: It can assist businesses in optimizing their Inbound marketing campaigns by providing data-driven insights into customer preferences, allowing them to target their marketing efforts more effectively.

How to implement NetSuite Intelligent recommendations?

If you're interested in leveraging NetSuite Intelligent recommendations to enhance your customer experience and drive sales, consider booking an appointment with our team of certified experts for implementation and support. Take advantage of this opportunity to sell with intelligence! Contact us today to learn more about how Intelligent recommendations can drive your business success.