27 Feb 2024

Free Item Promotion Option for Affiliates on Product Display Page of NetSuite SuiteCommerce Advanced Website

As a growing e-commerce business, driving traffic and increasing conversions are key objectives for your business. One effective strategy to achieve these goals is by offering free items as a promotion for affiliates that can convert leads into customers.

Understanding how custom Free Item Promotion strategy helps to increase sales for your business:

Affiliate marketing plays a crucial role in the success of e-commerce businesses. It allows online merchants to work with a network of marketers, called affiliates, to reach more customers and increase sales. By partnering with affiliates, businesses can tap into their existing networks and leverage their influence to promote products or services to a wider audience.

The GIR Team has developed two different promotion options for affiliate marketing.

  1. Customers can apply an affiliate's coupon code to get a free item.

  2. Display free items on the product display page of the SuiteCommerce Advanced website.

How to create an affiliate Coupon in NetSuite:

When customers apply an affiliate's coupon code on the SuiteCommerce website, they receive a free item in their shopping cart. This promotion serves as a reward for customer’s purchases and contributes to an improved overall customer experience.

To enable the free item promotion option on the NetSuite SuiteCommerce Advanced website, follow these steps:

  1. Login to NetSuite ERP and then navigate to the menu, Lists > Marketing > Promotion > New.

    Free Gift Promotion Link 
  2. Fill in the basic details, such as the name of the promotion, description of the affiliate free item promotion, start and end time of the promotion, and a free item for the promotion campaign, as shown in the screens below.

    Fill in the basic detailsFill in the basic details 2
    what customers need to buy
  3. Choose the free item from the list that will be available to add to the customer's cart when they purchase the specified item.

  4. Enter the coupon code specific to the affiliate associated with the promotion.

  5. Save the settings to activate the free item promotion.

    settings to activate the free item promotion

Advantages of Affiliate Marketing for Ecommerce Businesses using NetSuite SCA:

  1. Reaching More People with Targeted Marketing: Affiliate marketing helps online businesses reach a wider audience by partnering with affiliates who have their networks of potential customers.

  2. Saving Money on Advertising: Affiliate marketing is a cost-effective way for businesses to advertise. Businesses only pay affiliates when they successfully generate sales or leads instead of paying upfront for ads that may or may not bring results.

  3. Building Trust and Credibility: Affiliates have established relationships with their followers and are seen as trustworthy sources. When they recommend a product or service, people are more likely to trust their opinion.

  4. Boosting Search Engine Visibility and Website Traffic: When affiliates promote a merchant's products or services, they create links to the merchant's website, which increases its authority in the eyes of search engines. As a result, the website appears higher in search results, attracting more organic (non-paid) traffic.

Want us to help you implement Free item promotion options for Affiliate in NetSuite? Our NetSuite experts at GIR Software can help! Schedule an appointment today and let's discuss your goals, challenges, and how we can help.